The Red Sea Project to serve drinking water sourced from the sky
After all, it is said that the sky’s the limit…
Have you ever wished you could make something appear out of thin air? Well, that’s exactly what Source Global does, as the earth’s first renewable, sustainable water brand.
The Red Sea Development Company (TRSDC) is the first to collaborate with Source, making The Red Sea Project the first destination to offer bottled water made purely from sunlight and air.
Source will initially serve the Coastal Village, a residential and commercial area that will house the 600 employees and operators working at the site. When the first hotels begin opening in 2022, Source will be the only bottled water served to guests, further extending the sustainable experience.
Think solar panels, but for water
Using patented solar technology, Source Global extracts pure water vapour out of the air and converts it to premium, mineralised drinking water. It is then bottled at a plant that runs on solar energy, creating the largest solar-powered facility of its kind.
While water-from-air technology may be used elsewhere, this operation stands out for its size and intention to bottle the water.
Located on-site at The Red Sea Project, the Source facility will have a capacity of 2 million 330ml bottles annually and will initially produce 300,000 bottles a year.
The reusable glass bottles will be recollected, cleaned and refilled on-site to complete the sustainable cycle. Water harvesting and bottling will generate zero carbon and zero single-use plastic bottles.
Bottles, bottling machinery, and plant operations will be sourced locally while further reducing the project’s carbon footprint.
A refreshing point of view
“We aim to deliver luxury experiences in ways that protect, preserve and enhance the natural environment, and we rely on technology innovators to help us realise that ambition,” said John Pagano, CEO of TRSDC.
“Source is one of those innovators, and serving their premium brand is consistent with our commitment to the planet and the wellbeing of our guests.”
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Cody Friesen, Founder and CEO of Source Global, added, “It’s exciting to see a company commit to regenerative luxury in such a meaningful way and go beyond sustainable packaging to put premium, truly renewable water inside the bottle.”
The Red Sea Project will welcome its first guests by the end of 2022. The first phase of the development will include 16 luxury hotels offering 3,000 keys across five islands and two inland locations. It will also feature entertainment facilities, an airport, and the necessary supporting logistics and utility infrastructure.
Images: Supplied / Instagram