Alo Yoga makes Saudi debut at Riyadh’s Kingdom Centre
The buzzy brand brings its flow-ready merchandise to the capital city…
Fitness fiends in Riyadh, rejoice. A celebrity-favourite brand that aims to create “the best yoga clothing in the world” has opened in the Kingdom Centre.
The opening of Riyadh Alo marks the first location for the brand outside of the United States.
The brand-new store is a sanctuary designed to bring wellness vibes and mindful movement to the yogi community.
The Alo brand – an acronym for air, land, and ocean – includes plenty of its stylish yoga-studio-to-streetwear, from leggings and crop tops to sweatpants and hoodies, as well as accessories.
Known for its Instagrammable and handstand-able activewear, the buzzy brand designs and manufactures high-performance yoga apparel with innovative fabrics and on-trend style.
In keeping with the brand’s ethos that mindful movement leads to better living, the line does not only help elevate the yogis’ practice, but it’s also the perfect street brand for any fashion-forward. It is comfortable, contemporary, and decidedly not just for the mat.
However, unlike some of the stores in New York and California, where they have studios for yoga classes, the one here is focused more on retail.
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So, how about a little retail therapy before you go about your day? Another good reason to get your om on…
Alo Yoga was founded in 2007 in Los Angeles and brought into the Kingdom by Saudi retail giant Alhokair as part of a broader strategy to expand its retail portfolio and move into new lifestyle categories.
Kendall Jenner, Taylor Swift and Gigi Hadid are among the celebrities who have been pictured in Alo’s athleisure apparel.
Alo Yoga, Kingdom Centre, Ground Floor, Al Olaya, Riyadh 12214, Sat to Thurs 10am to 11pm & Fri 2pm to 11pm. @aloyogasaudiarabia