Global Fashion Exchange to host first clothing swap in Riyadh

The GFX Fashion Swap will take place on December 11 and 12 at Personage concept store…

Did you know that on average, we wear our clothes a total of seven times and then, many simply get thrown away?

One of the simplest and most sustainable ways to let garments live longer is to find them a new owner. And, this is the mission of the Global Fashion Exchange (GFX), an international platform renowned for promoting sustainability within the fashion industry.

fashion swap

Fashion Commission is hosting the GFX as part of the United Nations SDG Campaign, bringing its acclaimed clothing swap event in Riyadh for the first time as one of Fashion Futures Activations.

The GFX Fashion Swap will be held at the Personage concept store on December 11 and 12 and will facilitate the exchange of gently used, pre-loved fashion items. The experience will be open to members of the media, industry, and the public.

Here’s what this means in a practical sense…

A fashion swap is an easy way to refresh your wardrobe and find new homes for quality items you no longer wear. It’s good for you, the planet, and your wallet.

The swap is built upon a simple yet effective concept: no money changes hands, and everyone is invited.

The GFX Fashion Swap empowers people to take positive action and support the conservation of the environment whilst actively participating in the recycling and upcycling of fashion items.

How does the GFX Fashion Swap work?

fashion swap

To participate in the swap, you must contribute at least one garment in clean and good condition during the event’s pre-collection days between December 5 and December 10 at Personage.

Every item submitted will be screened for quality assurance, with a token being given in its place to the owner. These tokens will serve as the currency for the swap.

All items submitted must be well maintained, clean and pressed to ensure a satisfactory and enjoyable experience.

Swap your mindset

The fashion swap, which takes place on December 11 and 12, will require participants to pre-purchase tickets and book their time slot via TicketMX.  Every attendee gets to spend two hours at the event.

You will also get to explore the event’s installations, creator stations and 45-minute one-on-one workshops with industry leaders, addressing the pressing themes and topics around sustainability in the fashion industry.

Plus, you’ll meet new friends who are also passionate about making the world a better place.

Moving away from the wasteful cycles of fast fashion, the GFX Fashion Swap will focus on exchanging mid- to high-end fashion items designed for longevity. Exemplary brands include Zimmermann, Sandro, The Kooples, Maje, Zadig & Voltaire, Isabel Marant, and All Saints.

We say it’s time to show the world the power of the clothes swap.

GFX Fashion Swap, Personage, The Residence, Hittin, Riyadh 13514, December 11 and 12, 12pm to 11pm. Purchase your tickets here. Items can be dropped off as donations for the GFX Swap Shop at Personage from December 5 to 10.

Images: Unsplash