3 highlights from Dolce&Gabbana Ikmah Fashion Cavalry show in AlUla

Dolce&Gabbana took over AlUla for a historic, one-of-a-kind event…

AlUla is no stranger to hosting a spectacle of a show. The world’s masterpiece has held world-class entertainment and events – from concerts to art exhibitions and installations – with the most recent being the Dolce&Gabbana Ikmah Fashion Cavalry Show.


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As part of AlUla Moments festivals, Italian powerhouse Dolce&Gabbana staged its famed Alta Moda showcase, featuring exclusive couture looks and high jewellery pieces. No doubt, it was a weekend of fashion extravaganza.

Here’s what you need to know about the glamorous event in AlUla.

AlUla is set to be fashion’s new favourite city

Stunning landscape? Check. Handsome Arabian horses – alongside models – dressed in customised Dolce&Gabbana to make fabulous dramatic fashion show entrance moments? Check. It’s not surprising if AlUla is fast becoming a firm favourite among the fashion set.

D&G fashion show

Over the weekend, AlUla hosted the Italian fashion house’s first show in the Kingdom. The awe-inspiring structures of the site came alive further with the vibrant creations of designers Domenico Dolce and Stefano Gabbana with their luxurious Alta Moda (haute couture creations), Alta Sartoria (bespoke menswear) and Alta Gioielleria (high-end jewellery) collections.

And if you could recall, Lebanese designer Eli Mizrahi had also chosen to set the first campaign for his New York-based label Mônot at the Unesco World Heritage site two years ago. The Autumn-Winter 2020/21 campaign featured catwalk stars like the British Kate Moss, Italian Mariacarla Boscono, South African Candice Swanepoel, British Jourdan Dunn, American Amber Valletta, Chinese Xiao Wen and British-Sudanese Alek Wek.


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Star-studded guest list

Among the guests at the Dolce&Gabbana Ikmah Fashion Cavalry Show who could afford the SAR4,000 price tag are fashion bloggers and entrepreneurs from around the region. Emirati host and actress Mahira Abdel Aziz, Saudi fashion designer Tamaraah Al-Gabaani, Saudi entrepreneur and author Marriam Mossalli, fashion stylist Hala Al-Harithy and social media influencer Lama Alakeel all descended at a private farm overlooking the iconic location of Jabal Ikmah.

The event pays homage to the fascinating beauty of AlUla


The fashion show celebrated the wondrous Arabian beauty in four magical, poetic and passionate themes: The Sun, The Night, The Princess and The Blooming Flowers. A total of 58 looks were presented from the Dolce&Gabbana archives, brought to the Kingdom from Italy, along with a full atelier of tailors and seamstresses to tend to private fittings for guests.


The clothes on display were elegant, sophisticated, and an extraordinary symphony of traditions and art. Think dresses made of tulle, lace, velvet, layers of taffeta and chiffon, and in almost every colour you could think of – from vibrant gold that complements the historical location to eye-catching hot-pink designs.


The collection also featured glitzy designs for men, marked by vibrant bright colours. As the show’s name suggested, guests did not only expect male and female models but also 12 Arabian horses dressed in custom accessories in a celebration of their spirit and beauty.

But that’s not all. In addition to the fashion show, Dolce&Gabbana is also exhibiting its one-of-a-kind collection in Maraya Concert Hall, which is open to the public until January 31. Here, guests can shop pieces from the bespoke collection and get fitted by the Italian label’s master tailor to customise their pieces.

Images: Instagram