Joe & The Juice is opening its first branch in Saudi Arabia
Trust us; you will find no average joes here…
Love a good juice packed with a ton of healthy nutrients and vitamins? Popular Danish juice bar and coffee shop brand Joe & The Juice is opening in Riyadh very soon.
Known for its fast and healthy options and nourishing, made-to-order drinks, the brand offers much more than juice. From coffee, tea, and delicious sandwiches to power shakes and veggie shots made with organic ingredients and all prepared in the store, the menu includes vegan options to satisfy every creative palate.
The KSA menu, which is inspired by the diet of athletes, will feature multiple juice options, including the brand’s two crowd favourites – Joe’s Identity, made with cucumber, kale, broccoli, spinach, and lemon, and the Pick Me Up, with raspberry, banana, and apple.
There will be plenty of lattes and cortados here for coffee connoisseurs, with premium blends and beans, while tea lovers can sip on English breakfast or rooibos, among others. Joe & The Juice is also famed for its protein-infused power shakes, such as the Coco Shake, made from raw cacao, banana, choco-almond milk, and vanilla milk. The Re-Build Shake comes with avocado, banana, and choco-almond milk, while the Blue Magic is made with avocado, dates, lemon, chia seeds, blue spirulina, cashew and coconut milk.
The wholesome menu will also feature signature sandwiches, salads and breakfast bowls to complement your beverage selection.
Riyadh is Joe & The Juice’s first foray into the KSA market, and it is definitely a great addition to the capital’s cafe scene. Expect to see more Joe & The Juice bars in the Kingdom over the next few years.
Kaspar Basse, Joe & The Juice founder, said, “We are on a mission to change how people perceive healthy food and drinks. This mission sits at the core of our soul’s mission. Everyone thinks healthy food is bland and boring, and we continue to prove them wrong with our menu. We are thrilled to have partnered with The Independent Food Company, which also understands the food and the soul of every brand. Not only is the KSA market a great move for us within the Gulf and the Middle East, but partnering with them will help us establish an important foothold in one of the fastest-growing markets.”
Commenting on The Independent Food Company’s (they are the ones behind Salt, Public, Parkers & Somewhere) first international collaboration, managing director Deem AlBassam added, “There is immense love for the brand already, and it is very well established on a global scale. Joe & The Juice is arriving in the market at an opportune time as trends have seen a continuous rise in healthy products and beverages. We have put our trust in a recognised and respected brand because we love introducing new and exciting concepts into the market.”
And we can’t wait…
Images: Social