AI will be firmly in the spotlight at the inaugural Athar Festival

Artificial Intelligence is the key to unlocking the true potential of Consumer Intelligence

Athar – Saudi Festival of Creativity, is just around the corner. A dynamic melting pot for creative minds, some 1,500 delegates from creative industries worldwide are set to gather for the event, taking place from November 13 to 16, 2023 at Crowne Plaza Riyadh RDC.

Athar Festival’s focus extends beyond the traditional realms of creativity, particularly delving into the transformative impact of technology on the creative industry.

One of the key themes of the inaugural Athar Festival will be AI, and how, in the dynamic world of market research, a technological wave with Artificial Intelligence (AI) at its crest is reshaping the way businesses gather consumer intelligence. The age-old challenge of the ‘say-do gap,’ the disparity between what consumers profess and what they actually do, is now being significantly bridged through AI-driven research. This seismic shift has profound implications for consumer intelligence, which forms the bedrock of effective marketing strategies.

AI is reshaping the landscape of market research, and a session on “Power of AI-Enabled Consumer Intelligence” has been included in the festival programme wherein Faisal Khan, VP for Strategy & Insights at Sila will share some of the latest developments in the field.

Faisal is of the strong opinion that AI’s real-time analytics capabilities are a game-changer that replaces the time-consuming data collection and analysis typical of traditional methods. He insists that AI’s instant data processing can enable businesses to adapt swiftly to market fluctuations, a once-unthinkable feat. Moreover, AI democratises data analytics, making it accessible to all, regardless of specialisation. This accessibility not only reduces costs but also accelerates decision-making processes.

This session, among several others at Athar Festival, looks to highlight the power of AI in reshaping the creative industry, offering a glimpse into a future where technology and consumer insights harmoniously steer the ship of innovation and success.

Find out more and register now via atharfestival.com