These are the first hotels revealed for Qiddiya
The properties will be managed by a PIF company
Qiddiya, one of the many many entertainment mega-projects planned for the Kingdom, has just announced a partnership with the Public Investment Fund-backed company Adeera for the very first hotels revealed for Qiddiya.
The new partnership will see Adeera operating a portfolio of hotels across Qiddiya City and aims to introduce a new model in hotel management and operations, aiming to move beyond traditional approaches to elevate the Saudi identity in hospitality experiences.
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As part of the announcement comes the public reveal of Adeera’s portfolio of Saudi-born hotel brands, including Alia, an elevated Saudi luxury brand, Sama, a vibrant five-star contemporary lifestyle experience, and lastly, Noor, an essential, efficient mid-market concept perfect for tourists that don’t want to break the bank.
These brands are designed to capture the energy of transformation and to set new standards rooted in Saudi culture, driven by contemporary design, and built for global relevance.
The names Alia, Sama, and Noor are inspired by words from the Saudi national anthem, adding a deeper layer of cultural significance to Adeera’s brand identity. Further brand details are expected to be revealed by Adeera in upcoming phases.
Located on the outskirts of Riyadh, nearly 40 minutes away, the new destination promises endless enjoyment for its residents and visitors through unparalleled offerings in entertainment, sports, culture, and urban living.
Recently, the megaproject also revealed plans for an 18-hole golf course designed by English golfer Sir Nick Faldo. Set alongside the 200-metre-high cliffs of the Tuwaiq Mountains, the course is a part of Qiddiya’s broader vision and goal to strengthen golf infrastructure in the Kingdom. The larger golf destination will include a clubhouse, extensive training grounds, and an advanced academy developed by Patterson Design.
Visit: adeera.com
Image: Adeera via Instagram
