Did you know the average baby’s first year costs parents more than SAR60K?
This is why The Baby Expo – the first-ever event in Saudi Arabia – matters more than ever
Mums and dads on the lookout for unbeatable bargains and essentials, The Baby Expo – the Middle East’s largest maternity, baby, and toddler event – should be on your radar.
Coming to Saudi Arabia for the first time ever, The Baby Expo Riyadh will take place on Thursday October 30 and Friday October 31 at The Arena Riyadh Venue.
The event is organised in collaboration with QiDZ Saudi, the leading app for family leisure, entertainment, and activities in Saudi Arabia and the United Arab Emirates.
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Here’s what you can expect from the first Saudi expo.
Come prepared to shop as you can find exclusive deals on baby must-haves, from the latest baby gear, nappies and wipes to clothing, maternity essentials, milk bottles, toys, and more.
It’s also the perfect time to grab those big-ticket items like strollers, cribs, car seats, and milk bottle sterilises from brands such as Joolz, Munchkin, Aveeno Baby, and Baby Brezza.
From household names to boutique gems, The Baby Expo Riyadh will showcase over 120 top international and local brands, including those not typically available in the Kingdom.
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You will also enjoy access to new product launches and complimentary goodies from show partners, plus the chance to test the very latest strollers on the market at the specially designed Stroller Testing Track.
Planning to bring the little ones with you? Enjoy a family day out with interactive play areas, workshops, and activities while you shop.
That’s not all. The Baby Expo Riyadh will provide two days of expert speakers, workshops and panel discussions on the Main Stage Powered by Aveeno Baby and Johnson’s Baby.
Hear from parenting experts, including Saudi Arabia’s top parenting influencers, on topics ranging from caring for your newborn, life-saving first aid and sleep training to positive parenting coaching, information and tips about giving birth, nutrition, and pre- and post-natal support.
For its launch, The Baby Expo Riyadh will also introduce NextGen Talks, featuring panel discussions with top retailers and brands.
What parents are really spending
Ahead of the launch, new research commissioned by The Baby Expo reveals that parents in Saudi Arabia spend an average of SAR 60,261 on products, equipment, and services during their child’s first year, showcasing a strong demand for trusted, high-quality products.
The survey, conducted by Censuswide, found almost three-quarters of respondents agree they are more likely to purchase from brands with a physical presence in Saudi Arabia, with 67 per cent saying they are more likely to stay loyal to brands that appear at local events.
Additionally, among parents and parents-to-be, safety and reputation are the most important factors in trusting a brand for their children, with nearly two-thirds highlighting safety, and 48 per cent saying reputation mattered most when making purchases.
The findings also draw attention to key challenges in the current market, with over half of respondents (54 per cent) pointing to high prices, limited variety (33 per cent), and a lack of reliable reviews (32 per cent) when shopping for baby products in the Kingdom.
‘Building on the success of the 2024 and 2025 Dubai events, The Baby Expo Riyadh will provide parents with a one-stop shop for discovering all the newest insights, products, and services, as well as the best education and support from the region’s leading parenting experts, providing parents with all the tools needed to raise a happy, healthy baby’, said Ashleigh Lloyd, Co-Founder of The Baby Expo Riyadh.
Get ready to experience Saudi Arabia’s premier parenting event at The Baby Expo Riyadh. Try out the latest gear, win generous giveaways, and exchange real-life tips with experts and fellow mums and dads.
Spaces are limited, so be sure to register here to secure 50 per cent off your tickets.
Location: The Baby Expo Riyadh, The Arena Riyadh Venue
Timings: Oct 30 2pm to 11pm & Oct 31 4pm to midnight
