Step into Riyadh Season's virtual world - now on Roblox
Riyadh Season brings its most iconic zones and events online with a new immersive world on Roblox
It’s game time… Riyadh Season has expanded its footprint in the digital realm with the official debut of Riyadh Season on Roblox, creating a new playground for fans to explore the season in a whole new way through gaming.
For the first time ever, the platform invites players to step into a vibrant metaverse filled with Riyadh Season’s most-loved zones and attractions, letting you explore, play games, and even snag exclusive digital goodies – all from your screen.
Imagine strolling through a digital Boulevard City, driving a car over the lake one moment, climbing a giant dinosaur, riding a hot-air balloon, racing through Boulevard World to explore Paris, Kuwait, South Korea, and more, and then flying through the cable car the next… It’s the same Riyadh Season energy, only now in a playful, interactive universe.
The experiences also feature a variety of interactive mini-games inspired by Riyadh Season events, such as the Six Kings Slam tennis game and the classic Whack-a-Mole game, which tests reaction speed and timing in an entertaining and exciting way.
Meanwhile, a treasure hunt game keep players engaged, by allowing them to explore the virtual world, collect golden tickets, and exchange them for exclusive Riyadh Season-branded UGC digital items like outfits, accessories, and virtual collectibles.
But that’s not all. The virtual experiences will continue to evolve throughout Riyadh Season with regular updates, new content, and additional events to retain variety and appeal.
Upcoming updates include the launch of Beastland by MrBeast in honour of the real-world zone, a boxing game simulating global bouts hosted by Riyadh Season, a wrestling game aligned with WWE Royal Rumble in Riyadh, and a major competition with exceptional prizes on Roblox, transforming the digital world into an immersive extension of the real-life season.
This expansion into Roblox is part of a broader push by Riyadh Season to explore new entertainment and engagement formats, as well as to participate in its events without geographical limitations.
Riyadh Season on Roblox was launched on October 20 and developed in collaboration with The Gang, one of the world’s leading companies in creating branded gaming experiences and digital UGC content for major global brands.
Roblox, a platform with millions of daily active users worldwide, provides a fitting stage for Riyadh Season’s latest move. With experiences ranging from racing to role-playing, it offers a ready-made community for brands looking to experiment with interactive storytelling.
Gamers can now search for “Riyadh Season” on Roblox to begin their adventure. No tickets on WeBook required, no lines, just endless fun waiting for you to log in.
Ready to explore? Your digital Riyadh Season adventure starts now…
Images: Social
