Ulta Beauty is headed to Saudi Arabia
For all your beauty needs
If you’re anything like me, you’re always on the hunt for new makeup, and better yet, new makeup stores. Ask anyone, my idea of spending a perfect afternoon/evening is shopping at the nearest wonderland of makeup. Now, with Ulta Beauty in Saudi Arabia, you and I are going to do a little shopping.
According to Arab News, Ulta Beauty is expanding to the Middle East in collaboration with Kuwaiti franchise operator Alshaya Group, with openings planned in Saudi Arabia, the UAE and Kuwait.
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The first store is set to open in Kuwait City at The Avenues, followed by branches at Mall of the Emirates and Dubai Mall in the UAE in December, with Saudi openings planned for the first half of 2026.
The company confirmed that store layouts will include makeup, skincare, fragrance, haircare and wellness, with localised sections for regional founders and brands.
Kristin Wolf, senior vice president at Ulta Beauty, said the stores are set to feature a wide portfolio across price points and categories, with 80 making their Middle East debut, including the Ulta BeautyCollection.
She says, “From everyday essentials to luxury products, Ulta Beauty offers something for every beauty enthusiast all under one roof.”
And in case you’re not stuck watching TikTok Ulta Beauty hauls, let me tell you more about the brand. Founded way back in 1990 as Ulta Salon, Cosmetics & Fragrance, Inc. by Richard E. George and Terry Hanson.
The chain of cosmetic stores offers both high-end and drugstore cosmetics, skincare, and fragrances, in addition to its own brands of beauty products and fragrances. They sell brands such as MAC Cosmetics, Kylie Cosmetics, and ColourPop Cosmetics.
Visit: ulta.com
