Kate Moss stars in a groundbreaking fashion shoot at Al Ula

Written by:
Sarah Gamboni
8th July 2020

Some of the biggest names in fashion descended on the heritage-listed site…

Al Ula’s star power is shining bright. Ever since Saudi Arabia began welcoming international tourists at the end of 2019, the UNESCO-listed natural and cultural site has sky-rocketed to the top of intrepid travellers’ to-do lists.

And now, it’s claimed some extra celebrity cred, thanks to a recent fashion shoot which saw the likes of Kate Moss, Jourdan Dunn, Candice Swanepoel, Mariacarla Boscono, Amber Valletta, Xiao Wen Ju and Alek Wek descend on the destination.

Lebanese-American designer Eli Mizrahi chose the location as the spectacular setting for his Mônot Fall 2020 fashion campaign. In a video shared on the designer’s Instagram account, the cohort can be seen posing amid the dramatic desert landscape, backdropped by rugged cliff faces.

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A post shared by Eli Mizrahi (@elimizrahi) on Jul 9, 2020 at 4:56am PDT

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On a second post, Mizrahi waxed lyrical about the supermodel talent, saying: “Kate Moss, you showed me just what a star you are. You trusted me and jumped blindly into this project. You gave it your heart and soul and you were the keystone to making this campaign a success.

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A post shared by Eli Mizrahi (@elimizrahi) on Jul 6, 2020 at 4:09am PDT

“Alek, Amber, Candice, Jourdan, Mariacarla, and Xiao Wen you embody the inclusive cross-cultural swath of empowered women that Mônot wants to dress. Thank you for flying in from all over the world to be part of this passion project.”