Jeddah’s Al Hamra Palace and Riyadh’s Tuwaiq Palace and Red Palace will become luxurious hotels under the Boutique Group…

Saudi Arabia has launched its own luxury hospitality brand that will convert a collection of iconic historic palaces into ultra-luxury boutique hotels in Saudi Arabia.

Called Boutique Group, the hotels will draw on the traditional hospitality and vibrant heritage and culture of the Kingdom and fuse it with modern amenities to create an exclusive guest experience experience.

In phase one, Boutique Group will transform develop three palaces: Al Hamra Palace in Jeddah, Red Palace in Riyadh and Tuwaiq Palace in Riyadh. Riyadh’s Red Palace will feature 46 luxury suites and 25 luxury guest rooms, while Twaiq Palace will be home to 40 luxury palace suites and 56 elegant villas. Lastly, Al Hamra Palace will add 33 palace suites and 44 opulent villas to Jeddah’s haute hotel scene.

Alongside lavish accommodations, Boutique Group will develop an array of fine-dining, wellness and cultural experiences in keeping with the ultra-luxury setting for each property.

The unveiling of Boutique Group comes from Saudi Arabia’s Public Investment Fund (PIF), and was announced on Thursday January 20 by HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Deputy Prime Minister, Chairman of the Council for Economic and Development Affairs, and Chairman of the Public Investment Fund (PIF).