The luxury boutique brand takes the leap from London to Riyadh…

Sneakerheads, here’s a little something to get excited about. Presentedby has opened the doors to its premium sneaker and streetwear consignment store in Riyadh’s renowned UWalk complex.

Since launching in London in 2017, Presentedby has gained global recognition in the world of sneakers and streetwear for its plethora of labels and sought-after pieces that’s attracted some of the biggest names in the music, sports and arts industry.

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Just like its flagship store in London, the new Riyadh location offers the best range of highly coveted and limited-edition pieces, including renowned and celebrated brands like Jordan, Yeezy, Supreme, and Nike, as well as some of the most iconic collaborations of the decade like Jordan x Dior, Supreme x Louis Vuitton, Nike x Off-White, and the most recent Prada x Adidas.

The store also offers streetwear garments, including jackets, sweaters, and t-shirts, and accessories such as bags and luggage.

But there’s much more to take in if you actually visit the store in person. The experiential space might just be the dopest spot in town.

Designed by award-winning architecture partners External Reference, the interior design behind the Riyadh store draws inspiration from Saudi Arabia’s desert oasis and uses the water concept through its parametric sculptures and virtual digital simulations.

The idea behind it? Speaking to What’s On Saudi Arabia, Carmelo Zappulla, head of design of External Reference, explains, “The rarity in Presentedby’s product offering reflects the theme of the space with water being a scarce element in the Kingdom.”

As you enter the retail space, you’ll find trainers on display like museum pieces on the 3D-printed lattice walls, with their sinuous shapes mimicking the flow of water. In addition to the dynamic water projections on the floor, digital screens on the wall showcasing models of new pieces make the space more playful.

The immersive space combines advanced fabrication, technology, fashion, urban culture, and design, and presents its exclusive collections in a fully responsive environment that engages visitors through a unique experience.

Make Presentedby a destination next time you’re in UWalk.

Presentedby, UWalk, Prince Turki Ibn Abdulaziz Al Awal Road, Riyadh 12282, daily 4pm to 11pm. @presentedby

Images: Provided