Get ready to ROAM: Bespoke luxury travel experiences are coming to Saudi Arabia

The destination management company will offer unforgettable travel experiences that showcase the best of Saudi Arabia, in luxury comfort and style…

Ready for your next intrepid adventure? Leave the planning in the safe hands of ROAM, a new destination management company bringing Saudi Arabia to the world.

Set to launch in April 2023, ROAM is a destination management company from the curators of cool in the Kingdom, Cool Inc. The brand, also behind some of the most exciting new restaurants coming soon to Riyadh and Jeddah, will launch ROAM as a dedicated platform for exciting travel itineraries across Saudi Arabia. The homegrown bespoke travel brand is a collaboration between Cool Inc and London-born Pelorous, experts in the field of experiential travel.


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Promising to take travellers to all corners of the country, ROAM’s myriad activities and itineraries will follow the seasons. During the cooler months from October to April, they will invite travellers to discover exciting cities like Riyadh and Jeddah, as well as AlUla and The Red Sea. During the hot summer months, ROAM will embark on adventures in the mountains, where temperatures remain perfect for exploring.

ROAM will work with the existing tourism and travel infrastructure within the Kingdom, connecting the dots for travellers from Saudi Arabia and across the globe seeking meaningful travel experiences. Adding a touch of luxury comfort and style to showcasing the real Saudi Arabia, ROAM’s offering will be split into four parts.


Whether you’re a solo travellers, couples and groups, however you want to see Saudi Arabia ROAM has can tailor the perfect itinerary. They’ll take care of the accommodation, luxury transport, on-ground experiences and everything in between.


From off-road adventures through the mountains, to hot air ballooning over the desert, to private dining on the Red Sea, ROAM will offer travellers an array of bespoke experiences. You’ll be able to experience them as part of a wider travel itinerary, or book them as an unforgettable one-off experience.


To enhance their on-the-ground offering, ROAM will introduce their own private fleet of vehicles. Professional, highly trained drivers will be available to book for transfers and tours. At a later stage, the fleet of luxury cars and limos will be enhanced with a collection of helicopters, to enjoy Saudi Arabia’s natural beauty from the land and air.

Brand activations

For those looking to host events, from fashion shows to product launches, ROAM’s brand activation arm will be able to arrange an array of activations and events. Services will range from the travel logistics to on-the-ground hosting, with exhibitions, reveals and special occasions all part of the offering.