Saudi SEVEN and Hasbro to bring Play-Doh attractions to Saudi Arabia

Playing just got a whole lot more exciting…

Saudi Entertainment Ventures (SEVEN) and Hasbro just signed a deal to bring brand-new entertainment destinations to Saudi Arabia. There are going to be Play-Doh attractions in Saudi Arabia soon.

Owned wholly by the Public Investment Fund (PIF), SEVEN along with Hasbro will be developing the world’s first Play-Doh-themed entertainment centres.

The centres will open at SEVEN entertainment destinations in eight locations over the next 10 years. You and the family will soon be able to enjoy playscapes, creativity stations and sensory discovery activity areas, plus a party and events room.

There will also be a cafe area for parents to hang out while their children check out the Play-Doh compound.

Abdullah AlDawood, Chairman, SEVEN, commented: “Our strategic partnership with Hasbro serves to bring the best-in-class entertainment attractions to the people of Saudi Arabia. Our Play-Doh-themed entertainment centres will inspire the creative minds and imaginations of children across the Kingdom” according to Zawya.

He also said “Children will be able to learn while having fun at our Play-Doh centres located at SEVEN entertainment destinations. We are delighted to once again be pioneering the Kingdom’s entertainment landscape with the first ever Play-Doh-themed entertainment centres as we continue to enhance the quality of life for the people of Saudi Arabia.”

Matt Proulx, VP of Location-Based Entertainment at Hasbro, said: “We are thrilled to be working alongside SEVEN to bring these truly unique experiences to Play-Doh fans in the Kingdom.  Championed by our Blueprint 2.0 strategy, Hasbro is creating the best-branded entertainment experiences.”

SEVEN is also set to build 21 entertainment destinations across 14 cities in the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.

Are you ready?

For more information please visit: seven.sa

Images: Social