Sir Martin Sorrell headlines Athar Festival 2024

Sponsored: The two-day festival will see the founder of WPP share his extensive knowledge with the region’s leading creatives…

Athar – Saudi Festival of Creativity returns this November, and the largest gathering of the creative marketing industry in the Kingdom is bringing in some star industry power. Renowned businessman and founder of WPP plc, Sir Martin Sorrell, has been announced as the festival’s first headline speaker, set to share his extensive knowledge and insights with the 2,000+ strong audience.

Registration for the event, taking place on November 5 and 6 at Crowne Plaza Riyadh RDC Hotel & Convention, is now open via atharfestival.com.

A must-visit event for all those in the creative and marketing fields, the second annual Athar Festival will feature a diverse and rich programme of over 100 hours of innovative content. The two-day event will see industry leaders from across the region lead dynamic sessions, networking events, and curated programmes all designed to put the bright lights of the region’s creative marketing industry centre stage.

Alongside the main festival programme, attendees can look forward to the return of the Young Talent Academies. These sessions offer bespoke development for full-time university students and young professionals in Saudi Arabia looking to enhance their knowledge and gain valuable industry experience.

“Through my involvement in Athar – Saudi’s own Festival of Creativity – I look forward to joining all the participants to celebrate the stories and campaigns coming out of a region with diverse cultures and dynamic growth,” said Sir Martin Sorrell of attending the event as Founder of tech-led digital advertising company, S4 Capital PLC.

Athar – Saudi Festival of Creativity, Crowne Plaza Riyadh RDC Hotel & Convention, November 5 and 6. atharfestival.com. @atharfestival.sa/