adidas opens their first-ever women's store in Saudi Arabia
Sponsored: It’s the first of its kind in the Kingdom…
Ladies, if you’re looking for a fresh look for your fitness apparel, adidas has you covered. The iconic sports brand has opened its first wholly dedicated women’s store at Riyadh Park.
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Décor-wise, the space offers a softer environment than is typically associated with sports retail. Think rounded edges, flowing lines, and muted tones. The space is designed to be cosy yet luxurious, minimalist and modern.
adidas fans will love what’s on offer. Inside, there are rows and rows of adidas trainers, as well as all the branded staples, such as t-shirts, caps, and bags. Everything from gym wear to running gear and accessories is on sale. The store also stocks modest and hijab sportswear, plus exclusive collection from Stella McCartney.
The new store also has you covered with an eye-catching new line: The Bloom Sky Sportswear Collection, a collaboration with Saudi female artist Raghad Al-Ahmad, who is known for her vibrant and culturally resonant designs. Inspired by Saudi poetry, desert blooms, and shooting stars, the collection embodies a sense of freedom, movement, and self-expression.
This collection is also a testament to adidas’ dedication to providing female athletes and enthusiasts alike with high-quality sportswear apparel that reflects individuality and cultural identity through modest wear selections like abayas and hijabs.
What’s more, as a customer, you can enjoy an immersive shopping experience, with expert staff on hand to provide personalised service and advice for female shoppers.
“adidas’ new women’s store at Riyadh Park is a testament to the brand’s ongoing efforts to support and inspire women in Saudi Arabia and around the world,” said Aimee Arana, General Manager of adidas Sportswear & Training. “By combining innovative design with cultural sensitivity, adidas continues to set the standard for sportswear that empowers women to perform at their best.”
It’s no secret how popular the adidas brand is, and we have no doubt the new adidas women’s store will prove successful among female shoppers – whether they’re looking for a pair of new trainers or getting some of the latest gym wear.
adidas Women’s Store, Riyadh Park, Ground Floor (near Gate 2). @adidasarabia
Images: Supplied