Gold Apple brings its beauty wonderland to Riyadh
With its debut in Riyadh, the international beauty giant is transforming everyday retail into an immersive, social, and family-friendly experience
Beauty lovers, get ready. Gold Apple is heading to Riyadh Park, introducing its signature beauty playground to one of the city’s most popular lifestyle destinations.
After standout openings across Doha, Dubai and Jeddah, the brand’s Riyadh debut promises a fresh, interactive way to shop, explore and play.
What makes Gold Apple different?
Gold Apple isn’t your typical beauty store, and that’s precisely the point. Propelling the brand’s swift growth across the Middle East is its signature retailtainment concept, which transforms beauty shopping into an experience rather than just an errand.
Forget endless aisles and hurried checkouts. Gold Apple stores are lively, creative spaces where visitors can explore new fragrances, book beauty consultations, participate in hands-on masterclasses, and engage with brand-led activations.
Seasonal celebrations, interactive games, floral corners, engraving stations, and content-ready installations keep things playful, fresh, and social.
The result? A destination that feels more like a lifestyle hangout than just a store. Interactive zones cater to all ages, and families often visit together, turning a beauty trip into a shared day out.
This experience-focused approach has resonated with regional shoppers who seek more than just products. By combining shopping with atmosphere, inspiration, and community, Gold Apple is setting a new standard for beauty retail — and with Riyadh next on the list, that standard is only rising.
From Russia to Saudi Arabia
Gold Apple entered Saudi Arabia in spring 2025, becoming the first and still the only Russian omnichannel beauty retailer in the Kingdom. The brand’s debut was a 2,000-square-metre flagship in Jeddah’s Red Sea Mall, which proved that the Kingdom’s beauty lovers were ready for something new and immersive, with consumer interest exceeding all expectations.
Today, the retailer’s regional assortment includes around 700 global beauty brands, spanning luxury, mid-tier, and affordable options.
A fast-growing segment is Russian cosmetics, which have seen rapid growth in the GCC. Around 50 brands are now available, doubling in number in just six months.
On a global scale, Gold Apple offers more than 5,000 brands, including about 2,000 Russian labels with the widest selection available in Russia and more than 500 represented across the CIS.
In the Middle East, customers can discover well-known Russian names such as Don’t Touch My Skin, Ecolatier, Icon Skin, Influence Beauty, Natura Siberica, Organic Shop, Romanovamakeup, SHIKstudio, The Act, Manly Pro, Splat, R.O.C.S. and others.
While the exact opening date at Riyadh Park is still under wraps, beauty enthusiasts can be sure it will offer the same immersive workshops, fragrance discoveries, and playful experiences that have made Gold Apple a must-visit destination across the region.
The new branch in Riyadh marks Gold Apple’s second store in Saudi Arabia and its fourth in the Gulf.
Watch this space for further updates. Your next beauty adventure is just around the corner.
Images: Supplied
