Sneaker Con Riyadh 2026 laces up for a legendary return
Sneaker Con is back in Riyadh this month, bringing together thousands of rare kicks and vintage finds under one roof
Calling all sneakerheads. The stage is set for the second edition of Sneaker Con in Riyadh. Taking place at Boulevard City from Monday January 26 to Wednesday January 28, this popular event is where street culture enthusiasts gather to explore the latest drops and mad drips.
Rare and exclusive kicks are up for grabs. And while we don’t have the full list of products available, attendees at this year’s event can expect the same level of swag as last year.
Expect more than 150 brands showcasing curated collections of rare sneakers – both local and global, accessories, streetwear pieces, collectables and unbeatable deals across two packed days.
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The Trading Pit returns this year, where anyone and everyone is welcome to buy, sell, or trade their latest footwear and most iconic sneaker releases with fellow attendees. It’s basically a flea market of sorts, with the added chance of possibly attaining your dream kicks for free, thanks to a good trade.
There will even be a team of experts available on-site to examine and legitimise footwear, ensuring every piece is authentic.
A who’s who of sneaker culture
Sneaker Con has become a magnet for top-tier talent across sports, music, and streetwear. Visitors can also look forward to meet-and-greet sessions with influencers and content creators.
Other activities include insightful panel discussions where industry leaders will share their knowledge and findings of street culture trends.
Overall, it promises an eventful entertainment and a showcase of some of the world’s most coveted sneakers, as enthusiasts throughout the region come together to experience the best of sneaker and pop culture.
A family-friendly festival vibe
The sneaker extravaganza is suitable for all ages and family-friendly, offering something for everyone – whether you’re a seasoned reseller, a casual fan, or a youngster trying to find your first pair of Jordans.
There will also be live entertainment and special performances, alongside interactive experiences, to keep the energy high all night long.
How to get tickets?
The best part is entry to Sneaker Con 2026 in Riyadh is free. But you’re still required to book a ticket via the WeBook platform.
Don’t miss your chance to connect with fellow collectors, uncover new treasures, and meet industry experts. Whether you’re hunting for the rarest footwear, scoping the latest drops, or just soaking in the sneaker culture, this is the place to be.
Location: Sneaker Con 2026, Boulevard City, Riyadh
Timings: Jan 26 to 28, 4pm to midnight
Cost: Free entry, but you’re required to book your entry ticket here
Images: GEA / SPA
