These fashion brands bring a stylish summer takeover to Jeddah
The best spots to see and be seen…
This summer is shaping up to be one for the books when it comes to stylish beach and pool club takeovers, with chic spots in Jeddah playing host to some of the biggest names in fashion.
For a day of sun, sea, and sophistication, complete with monogram-branded sun loungers, slip into your finest beachwear and choose your favourite spot.
GUESS x OIA Beach Resort
It’s the first-ever fashion brand takeover of a beach club in Saudi Arabia. OIA Beach Resort in Jeddah has been transformed into a GUESS wonderland featuring custom-branded items, including sun lounges, cushions, and accessories, all of which encapsulate the brand’s youthful spirit and fashion-forward ethos.
The creative takeover showcases the fashion and lifestyle brand’s latest collections, featuring a unique print. It’s a nod to the partnership, seamlessly combining the bold style of GUESS with the relaxed yet chic atmosphere of the beach club. Seen throughout various touchpoints in the venue, the statement print brings GUESS’ signature blend of California cool with a touch of Middle Eastern luxury.
OIA Beach Resort, 2688 Prince Abdullah AlFaisal St, Jeddah 23821. Tel: 055 777 9412. @oiabeach
AMIRI x The Jeddah EDITION
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AMIRI has launched its first full-branded rooftop experience in Saudi Arabia, in collaboration with The Jeddah EDITION. Perched above the Jeddah Yacht Club and offering sweeping views of the Formula 1 circuit, the rooftop pool has undergone the quietest of upgrades.
AMIRI’s iconic logo, with its soothing natural tones, is rendered on accessories like ash trays, plus furniture, like the outdoor sofas, poolside loungers, cushions, and even the tiles inside the infinity pool. This chic takeover seamlessly blends AMIRI’s signature California-cool aesthetic with the understated luxury and contemporary sophistication of the hotel, exuding a sense of serene elegance.
To experience the most breathtaking sunsets, unwind on the branded loungers, savouring refreshing mocktails as the sun paints the sky with vibrant hues.
An exclusive display complements the experience, showcasing pieces from AMIRI’s current collection. Overall, the space feels like a high-fashion daydream where refined craftsmanship meets Jeddah cool. It’s more than just a pool day here – it’s a statement in style, where fashion, design, and culture collide.
The tie-up is a first for both sides; it marks AMIRI’s regional debut and the first rooftop activation of its kind in the market. So, expect an unhurried, easy-going feel.
The Jeddah EDITION, 7044 Al Kurnaysh Br Rd, Ash Shati, Jeddah 23613. Tel: +966 12 514 0000. @jeddahedition
Images: Supplied / Social