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UAE's Rove Hotels to make its debut in Saudi Arabia

With the first Rove Hotel location announced on Olaya Street, Riyadh, this new development caters to the city’s dynamic growth and the next generation of travellers

Staycations in Saudi Arabia will soon get a glow-up. Dubai-born Rove Hotels is officially making its debut.

Rafal Real Estate Development Company, a leading Riyadh-based developer, and Rove Hotels have announced a strategic partnership to develop multiple Rove Hotels properties in the capital. The signing ceremony officially marks the Rove brand’s expansion into the Saudi Arabian market, with plans to expand into additional cities.

Rafal x Rove Hotels

Shaping a new chapter for lifestyle-driven hospitality in Saudi Arabia

Born in Dubai as a joint venture between Emaar Properties and Dubai Holding, Rove Hotels is a dynamic, award-winning lifestyle brand that has rapidly emerged as one of the fastest-growing hospitality brands in the Middle East.

It now has over 8,000 rooms that are either open or under development across the region.

Rove has built a reputation as a lifestyle hotel brand that champions local creativity and delivers a sense of community to its guests. The brand is defined by its smart, vibrant design, seamless, fuss-free service culture, and robust commitment to sustainability, appealing to the modern traveller seeking both style and substance.

Rove Hotels room

Each Rove hotel incorporates subtle touches of culture from the local neighbourhood in which it is set.

And soon, its fanbase of guests – affectionately known as Rovers – in Saudi Arabia can look forward to buzzing social spaces, playful design, and stays that make every trip feel effortlessly fun.

Under the partnership, Rove Hotels will bring its well-loved lifestyle concept to key, high-growth locations across Riyadh, with the first opening on Olaya Street.

Locations are thoughtfully positioned to serve both business and leisure travellers, designed to match the city’s energetic pace while keeping every stay stylish and enjoyable.

Paul Bridger, Chief Operating Officer of Rove Hotels, said, “We are very excited to partner with Rafal to enter the Riyadh market, given their credibility, execution record, and local expertise. We believe they are a great partner to launch the Rove brand in the Kingdom’s capital and are looking forward to bringing our blend of style, value, and convenience to Saudi Arabia’s vibrant and rapidly evolving hospitality landscape.”

No expected opening date has been announced for Rove Olaya Street in Riyadh, but watch this space for updates.

Images: Social