Your new favourite souq? Where sharing wins you fries
McCain’s Born to Share Souq transforms giving into a game, and every shared moment brings you closer to golden fries and good vibes
Step into the McCain Born to Share Souq, a lively, interactive space at Boulevard Riyadh City, which captures the warmth and generosity of the Saudi marketplace as a playful celebration of connection.
Inspired by McCain’s belief that fries bring people together, the pop-up souq reimagines traditional market customs into engaging sharing moments, where generosity, not money, becomes the real currency.
Each stall encourages you to share something – a fry, a photo, a flavour, or even a seat – to advance through the experience. The more you give, the more you gain. And with each act of sharing, guests earn fry coins, treats, and most importantly, richer connections.
Reflecting a culture where sharing has always been a way of life, the souq encourages people to experience it not through spending, but by giving. Here, the more you share, the more enriching the journey becomes.
Here are some of the key activities waiting for you at the McCain Born to Share Souq.
At the heart of the souq is the Scales of Sharing, a two-player challenge inspired by gold souq. One player chooses from a set of faux-gold McCain weights, while the other guesses how many potatoes are needed to balance the scale. The only way to succeed is through teamwork – a symbolic act of collaboration that awards both players with a gold McCain coin redeemable for fries.
Capture memories at the Sharing Photo Opp, where playful props and souq-inspired counters set the stage for fun “Born to Share” selfies. Or test your teamwork at Share & Pair, a matching game where successful pairs earn gold coins for McCain fries.
For those who want to pause and enjoy the moment, the Courtyard Majlis provides a relaxing space to indulge in fries and casual sharing games. Meanwhile, guests can discover creativity and culture through Henna & Face Painting, featuring exclusive McCain Souq-inspired designs.
Finally, the Spice Stall is where you redeem fry coins for McCain fries and try limited-edition Saudi-inspired seasonings. Even the packaging is deliberately designed for sharing, emphasising McCain’s main message – that everything is meant to be shared, sampled, and enjoyed together.
Location: McCain Born to Share Souq, Boulevard Riyadh City, near Square 1
Images: Supplied
