Ready for something new? Level Shoes takes over Riyadh for a fashion pop-up
The Level Shoes pop-up is located within ‘A Concept by Muse’ at Riyadh Park…
Marilyn Monroe famously said, “Give a girl the right shoes, and she can conquer the world.” Shoe-a-holics will now have plenty of options to choose from.
Level Shoes, the world’s largest shoe store, takes centre stage with a pop-up at ‘A Concept by Muse’ in Riyadh Park.
Following the success of the Level Shoes e-commerce and existing delivery to Saudi, this pop-up brings the online shopping experience to life, for visitors to enjoy browsing and shopping in a physical space.
Visitors can shop a curated collection of styles for men, women, and children’s footwear, featuring international labels and regional trends.
It doesn’t stop there, though. The Level Shoes pop-up in Riyadh also offers visitors access to all their brands through online shopping, try-on service and their very own team of stylists available on call.
Behind the creation of Level Shoes’ Saudi-centric campaign
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To celebrate its first foray into a regional space, Level Shoes has launched an incredible campaign that paid homage to the Kingdom.
The fashion campaign highlighted some of Riyadh’s most recognisable hotspots to capture the essence and diversity of the city life – from Al Mashtal Creative Space to the Personage concept store in Hittin and King Abdullah Financial District.
It was also done in collaboration with influential individuals (Faisal Ghazzawi, Nojoud Al Rumaihi, Dalal Bahareth and Khalid Al Fadhikh) across various industries with four things in common: creative, passionate, fashionable, and Saudi native.
All the things that Level Shoes aims to represent.
Leading the campaign’s creative direction is creative director Latifa Bint Saad, who shared, “The concept chooses to portray a spontaneous walk through the city of Riyadh, through the eyes of Dalal, Faisal, Nojoud and Khalid. I chose the various locations for the shoot because such places are rarely shown and celebrated on a scale like this.”
Your new style destination
Set in an area of more than 1,270 square metres and housing over 1,200 products, ‘A Concept by Muse’ is a collection of brands carefully selected to support local designers.
In addition, it is a hub of curated designers’ brands from fashion, beauty, and gifts for those eager to access exclusive products while having a unique shopping experience all in this one destination.
Aside from Level Shoes, other exciting brands include Tanagra and B8ta, niche beauty brands such as Ex Nihilo, Ghawali, La Bouche Rouge and Thameen, as well as Saudi designers Kaf by Kaf, Noms Life, and many more.
We have to admit; this place is a travel destination unto itself. So, get ready to shop their selection of pieces.
Concept by Muse, Riyadh Park, Park Fashion Area, Al Aqiq, Riyadh 13511, Sun to Thurs 9.30am to 11pm, Fri 2.30pm to 11pm & Sat 9.30m to midnight. Tel: 011 217 6255. @conceptbymuse