Soudah Peaks: Massive megaproject launched by HRH Crown Prince

The master plan will develop Soudah and parts of Rijal Almaa…

His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud has just announced the master plan of developing Saudi Arabia’s Soudah region into Soudah Peaks – a luxury mountain tourism destination, set 3,015 meters above sea level on Saudi Arabia’s highest peak.

The project will be a key part of the Public Investment Fund (PIF)’s portfolio by expanding vital industries such as tourism, hospitality, and entertainment to the Aseer region of the Kingdom.



Soudah Peaks is set to represent a new era of mountain tourism by providing an unparalleled living experience in the heart of the Kingdom while preserving the natural environment and cultural richness.

HRH Crown Prince Mohammed bin Salman says: “Soudah Peaks will be a significant addition to the tourism sector in Saudi Arabia and place the Kingdom on the global tourism map, whilst highlighting and celebrating the country’s rich culture and heritage. Visitors will have the opportunity to discover the beauty of Soudah Peaks, explore its rich culture and heritage, and experience the authentic hospitality of the local community. Soudah Peaks will offer unforgettable experiences amidst lush greenery, above the clouds.”

More about the destination

The new mountainous getaway will be home to six unique development zones: Tahlal, Sahab, Sabrah, Jareen, Rijal, and Red Rock. Each of these will include world-class facilities including hotels, luxury mountain resorts, chalets, villas, premium mansion sites, entertainment, commercial attractions, as well as outdoor attractions dedicated to sports, adventure, wellness and culture.

The project aims to deliver 2,700 hospitality keys, 1,336 residential units, and 80,000 square meters of commercial space for Soudah Peaks by 2033. The masterplan will be achieved over a period of three phases, the first of these will include 940 hotel keys, 391 residential units, and 32,000 square meters of retail space expected to be completed in 2027.

Images: Getty